Acquisition of Metrics and Signal Data
At SumoMetrics Research, we distinguish between raw data and high-signal metrics. Our collection processes are designed to minimize footprint while maximizing insight for business optimization. We collect information through three primary channels:
- Automated Telemetry: Technical metadata including IP addresses, browser types, and navigation patterns to optimize our lab's digital delivery performance.
- Consultancy Inputs: Proprietary data sets shared under NDA for the purpose of deep-dive statistical modeling and research methodology execution.